Our distinctive information strategy produces top quality products. We imported "Bec doux" from France and made it a distinctive product in Japan. We are promoting sales according to a refined strategy. We conducted market research throughout Japan before starting sales. The result was a resounding "It's necessary." from 95% of the respondents. It is generally said that favorable answers from 40% of respondents are adequate to start the production of merchandise; therefore, the need for "Bec doux" was absolute. In spite of this favorable result of our market research, we spent one more year in planning our sales strategy. "Let's not limit the market to certain districts but make it nationwide." "Let's have a concrete PR policy!" "Let's ask university professor to do research and write a report, which will certify its advantages and characteristics." We consider that the sales and PR based on our distinct information strategy have sold Bec doux.

【Sales plan/Distribution chart of dealers】 Bec doux is sold nationwide at pediatric clinics and pharmacies through major medical trading companies. The chart above indicates the distribution of dealers in each area. The chart shows that the Bec doux sales network already covers the whole nation. 　 　 The name "Bec doux" is exported to France and other European countries. In 1995, we came across Bec doux when we visited a factory to which we exported our original product "plastic shutter die". After that, we named it "Bec doux" and started selling it in Japan. The name, meaning "gentle beak", is translated into other languages in Europe and greatly contributes to the expansion of sales in each country.